Video Content Is King
If a picture is worth a thousand words than a video is worth millions. Video content is by far the most effective and intuitive form of online content marketing.
Video content gives companies the ability to connect with their clients and customers on a deeper level than is possible even through photos and social media posts.
I won’t bore you with all of the specific statistics, although I am glad to share them, but utilizing video content both on your website and social media platforms ultimately leads to a higher conversion rate and stronger customer base.
Every business has a story, and by telling that story through video you are able to make strong and long lasting relationship with potential and current customers.
Can't I Just Film With My Phone?
Yes…you could do that, but let me ask you this. Do you think you could tell the difference between a concert pianist and someone who bought a piano and started pressing the keys to make music? That isn’t meant to be snarky, I am actually asking.
You see I have no idea how to play the piano, at least not the right way, so if I was to go out on a stage to play in front of a crowd of people it wouldn’t go well. People would probably get up and leave and my reputation may not be as shining as I want it to be.
Effective marketing works in the same way, and that doesn’t just apply to video marketing.
I pondered a question a while back that I heard.
“Isn’t it better to at least be releasing video content that may not reflect the quality you want to be perceived as, than not to release any at all?”
I actually thought about that and did some research and the answer is a resounding “no”.
Whether it is a TV commercial or an online video, people subconsciously expect a certain content quality in this day and age. When we see content that doesn’t match up to that standard, or at least close, our opinion of the brand or company subconsciously takes a hit.
So can you throw a video together with your phone and call it good? Yes you can, but consider how it may change the perceived quality of your product or service.